Every detail is essential to convey the essence of Relax, and the typeface chosen plays a fundamental role. For the 2025 catalog, we have adopted Swiss 721 as the new official font. This choice reflects not only a refined aesthetic, but also a commitment to a visual language that represents who we are and what we have set ourselves.
A font that speaks of elegance and functionality
Swiss 721 is not just any font. It comes from a typographic tradition that favors clarity, readability and a modern aesthetic. Characterized by clean lines and a perfect balance between form and function, it embodies exactly what we want to express through our products: simplicity and innovation.
Our goal is to offer solutions that combine design and functionality flawlessly. The Swiss 721 font aligns perfectly with this philosophy.
Why change?
The choice of a new font is never a coincidence. So here is a new visual identity for our catalog, which is more in line with our evolution. In recent years, Relax has expanded its range of products and innovated a lot in the technologies used. Communication, however, must always go hand in hand with these developments.
With the Swiss 721, we have found a font that reflects our values: precision, modernity and reliability. Every curve, every space between the letters tells a story of attention to detail, the same that we put into the design of every shower enclosure.
Swiss 721: an investment for the future
It’s not just about aesthetics. Swiss 721 is also a step towards more inclusive and effective communication. This font is optimized for readability on all formats, both print and digital. We live in an era where our customers interact with our brand through multiple channels, and we want to ensure a consistent and enjoyable experience, regardless of the medium.
Adopting Swiss 721 means embracing the future, without forgetting our roots. This translates into a 2025 catalog that will not only be beautiful to look at, but also easy to navigate. Choosing such a versatile font demonstrates our commitment to making our promotional materials accessible and functional for everyone.
A symbol of continuity and change
For us, Swiss 721 is not just a typeface, but a symbol of the direction we have taken. Its clean lines reflect the sophistication of design. Its legibility evokes transparency and reliability. In the world of design, it is often said that a typeface is the visual voice of a brand. With Swiss 721, we have found the voice that represents us: strong, elegant, confident.
A catalog like never before
Each page of the new catalog will be a visual and tactile experience. Thanks to the Swiss 721, titles are now attractive, texts clear and images enhanced.
We are working to integrate the new font into our digital channels as well. Visual consistency is essential to strengthen identity. This is just the beginning of a transformation that embraces every aspect of our communication.
Swiss 721: the value of attention to detail
Choosing a new font may seem like an insignificant detail, but it is in the details that the difference lies. At Relax, every decision, big or small, is made with the same level of care and passion. Swiss 721 is not just a font: it is a statement of intent.
When we think about our products, we realize that every element contributes to an overall experience. Likewise, every visual element, including the font, helps to tell who we are.
How to order the new Relax 2025 catalog
You can request a physical copy of the catalog directly from your reference agency, which will promptly inform you of the delivery dates and new features. Alternatively, the catalog can be downloaded in digital format, for an even more practical and immediate consultation experience, directly from the reserved area on our website: Area Rivenditori.
