The spotlights are turned on again on the 60th edition of the Salone del Mobile, scheduled from 7 to 12 June. Find out with us what will be new this year.
60th edition of the Salone del Mobile
This year’s edition will be historic, a rebirth for the Milanese event. The key values of this year will be themes dear to the design and furniture industry: quality, sustainability, innovation, well-being. Last but not least, the celebration of beauty, a topical issue in the panorama of Italian design.
In the words of Maria Porro, the new president of the Salone del Mobile: “The event, in addition to celebrating an important anniversary, will focus on the theme of sustainability, serving as a showcase for the progress made in this direction by creatives, designers and companies. ”
Sustainability
Our relationship with nature therefore turns out to be the primary source of inspiration for this edition, which with the impressive installation by architect Mario Cucinella, wants to think about the issues of environmental sustainability, circularity and product reusability. Cucinella’s vision, which will be called “Design with Nature”, of ecological transition, of the house and the city as places of socializing and sharing with others and with nature itself. A complex ecosystem condensed into 1400 square meters, like our planet, waiting to be discovered.
Design with Nature by Mario Cucinella
What to expect
June will be a special edition, which will include EuroCucina with a total of 82 exhibitors and the International Bathroom Exhibition with 172 exhibitors, including Relax. One of the most awaited returns this year is undoubtedly that of the Salone Satellite. Exhibition created ad hoc for young designers under 35 (this year there will be more than 600). Young people from international design schools, to whom exhibition spaces are reserved. The goal: to encourage contact between young designers and furniture companies. This is a way for the Salone del Mobile to express an inclination towards research, innovation and an artistic vocation that has always characterized the Milanese event.
Satellite Show 2019
International Bathroom Exhibition
The International Bathroom Exhibition returns post-pandemic with many new features. The approach, in presence, to the spectators, will allow the producers to touch the innovation and originality present at the fair. One of the new trends in the bathroom world, such as wellness, linked to the person’s psycho-physical well-being, will be the protagonist during this international event. We will talk about sauna, turkish bath and other solutions designed specifically for home wellness. Space then, also for the customization of one’s wellness space: multiple finishes for a very colorful bathroom.
Exhibition stand at the International Bathroom Exhibition
Focus on materials
Finally, great focus on materiality as a concrete solution of continuity between design and the final consumer. In a world both attracted and distracted by the infinite possibilities of digital, what has been missing in these two years of the pandemic is undoubtedly physical contact. Not only interpersonal, but above all material. The intrinsic link between man and tactile experience will be the protagonist of this Salone, with proposals for new materials, often linked to the natural world, in an absolute circularity with the key values of this year.
The focus this year will be on materials
