{"id":36275,"date":"2024-11-20T09:24:01","date_gmt":"2024-11-20T08:24:01","guid":{"rendered":"https:\/\/blog.relaxsrl.com\/font-change-in-relax-communication\/"},"modified":"2025-01-29T08:24:01","modified_gmt":"2025-01-29T07:24:01","slug":"font-change-in-relax-communication","status":"publish","type":"post","link":"https:\/\/blog.relaxsrl.com\/en\/font-change-in-relax-communication\/","title":{"rendered":"Font change in Relax communication"},"content":{"rendered":"<section class=\"wpb-content-wrapper\">[vc_row el_class=&#8221;row-path&#8221;][vc_column][vc_column_text]<span><span><a class=\"breadcrumbs_cust\"   href=\"https:\/\/blog.relaxsrl.com\/en\/\">Home<\/a><\/span><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text el_class=&#8221;fsize-16&#8243;]Every detail is essential to convey the essence of Relax, and the typeface chosen plays a fundamental role. For the 2025 catalog, we have adopted <strong>Swiss 721<\/strong> as the new official font. This choice reflects not only a refined aesthetic, but also a commitment to a visual language that represents who we are and what we have set ourselves.[\/vc_column_text][vc_empty_space height=&#8221;30px&#8221;][\/vc_column][\/vc_row][vc_row el_id=&#8221;paragrafo-1&#8243; el_class=&#8221;row-prodotto-ambiente&#8221;][vc_column][vc_column_text el_class=&#8221;fsize-16&#8243;]\n<h2 id=\"1\"><span id=\"a-font-that-speaks-of-elegance-and-functionality\">A font that speaks of elegance and functionality<\/span><\/h2>\n<p>Swiss 721 is not just any font. It comes from a typographic tradition that favors <strong>clarity<\/strong>, <strong>readability<\/strong> and a <strong>modern aesthetic<\/strong>. Characterized by clean lines and a perfect balance between form and function, it embodies exactly what we want to express through our products: simplicity and innovation.<\/p>\n<p>Our goal is to offer solutions that combine design and functionality flawlessly. The Swiss 721 font aligns perfectly with this philosophy.[\/vc_column_text][vc_empty_space height=&#8221;10px&#8221;][vc_single_image image=&#8221;36165&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;link_image&#8221;][vc_empty_space height=&#8221;30px&#8221;][\/vc_column][\/vc_row][vc_row el_id=&#8221;paragrafo-2&#8243; el_class=&#8221;row-prodotto-ambiente&#8221;][vc_column][vc_column_text el_class=&#8221;fsize-16&#8243;]\n<h2 id=\"2\"><span id=\"why-change\">Why change?<\/span><\/h2>\n<p><strong>The choice of a new font is never a coincidence<\/strong>. So here is a new visual identity for our catalog, which is more in line with our evolution. In recent years, Relax has expanded its range of products and innovated a lot in the technologies used. Communication, however, must always go hand in hand with these developments.<\/p>\n<p>With the Swiss 721, we have found <strong>a font that reflects our values: precision, modernity and reliability<\/strong>. Every curve, every space between the letters tells a story of attention to detail, the same that we put into the design of every shower enclosure.[\/vc_column_text][vc_empty_space height=&#8221;10px&#8221;][vc_single_image image=&#8221;36145&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;link_image&#8221;][vc_empty_space height=&#8221;30px&#8221;][\/vc_column][\/vc_row][vc_row el_id=&#8221;paragrafo-3&#8243; el_class=&#8221;row-prodotto-ambiente&#8221;][vc_column][vc_column_text el_class=&#8221;fsize-16&#8243;]\n<h2 id=\"3\"><span id=\"swiss-721-an-investment-for-the-future\">Swiss 721: an investment for the future<\/span><\/h2>\n<p>It\u2019s not just about aesthetics. Swiss 721 is also a step towards more inclusive and effective communication. This <strong>font is optimized for readability on all formats, both print and digital<\/strong>. We live in an era where our customers interact with our brand through multiple channels, and we want to ensure a consistent and enjoyable experience, regardless of the medium.<\/p>\n<p>Adopting Swiss 721 means embracing the future, without forgetting our roots. This translates into a 2025 catalog that will not only be beautiful to look at, but also easy to navigate. Choosing such a versatile font demonstrates our commitment to making our promotional materials accessible and functional for everyone.[\/vc_column_text][vc_empty_space height=&#8221;10px&#8221;][vc_empty_space height=&#8221;30px&#8221;][\/vc_column][\/vc_row][vc_row el_id=&#8221;paragrafo-4&#8243; el_class=&#8221;row-prodotto-ambiente&#8221;][vc_column][vc_column_text el_class=&#8221;fsize-16&#8243;]\n<h2 id=\"4\"><span id=\"a-symbol-of-continuity-and-change\">A symbol of continuity and change<\/span><\/h2>\n<p>For us, Swiss 721 is not just a typeface, but a symbol of the direction we have taken. Its clean lines <strong>reflect the sophistication of design<\/strong>. Its legibility evokes transparency and reliability. In the world of design, it is often said that a typeface is the visual voice of a brand. With Swiss 721, we have found the <strong>voice that represents us: strong, elegant, confident<\/strong>.[\/vc_column_text][vc_empty_space height=&#8221;10px&#8221;][vc_single_image image=&#8221;36150&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;link_image&#8221;][vc_empty_space height=&#8221;30px&#8221;][\/vc_column][\/vc_row][vc_row el_id=&#8221;paragrafo-5&#8243; el_class=&#8221;row-prodotto-ambiente&#8221;][vc_column][vc_column_text el_class=&#8221;fsize-16&#8243;]\n<h2 id=\"5\"><span id=\"a-catalog-like-never-before\">A catalog like never before<\/span><\/h2>\n<p>Each page of the new catalog will be a visual and tactile experience. Thanks to the Swiss 721, <strong>titles are now attractive, texts clear and images enhanced<\/strong>.<\/p>\n<p>We are working to integrate the new font into our digital channels as well. Visual consistency is essential to strengthen identity. This is just the beginning of a transformation that embraces every aspect of our communication.[\/vc_column_text][vc_empty_space height=&#8221;30px&#8221;][\/vc_column][\/vc_row][vc_row el_id=&#8221;paragrafo-6&#8243; el_class=&#8221;row-prodotto-ambiente&#8221;][vc_column][vc_column_text el_class=&#8221;fsize-16&#8243;]\n<h2 id=\"6\"><span id=\"swiss-721-the-value-of-attention-to-detail\">Swiss 721: the value of attention to detail<\/span><\/h2>\n<p>Choosing a new font may seem like an insignificant detail, but it is in the details that the difference lies. At Relax, every decision, big or small, is made with the same level of care and passion. Swiss 721 is not just a font: it is a statement of intent.<\/p>\n<p>When we think about our products, we realize that every element contributes to an overall experience. Likewise, <strong>every visual element, including the font, helps to tell who we are<\/strong>.[\/vc_column_text][vc_empty_space height=&#8221;10px&#8221;][vc_single_image image=&#8221;36155&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;link_image&#8221;][vc_empty_space height=&#8221;30px&#8221;][\/vc_column][\/vc_row][vc_row el_id=&#8221;paragrafo-7&#8243; el_class=&#8221;row-prodotto-ambiente&#8221;][vc_column][vc_column_text el_class=&#8221;fsize-16&#8243;]\n<h2 id=\"7\"><span id=\"how-to-order-the-new-relax-2025-catalog\">How to order the new Relax 2025 catalog<\/span><\/h2>\n<p>You can request a physical copy of the catalog directly from your reference agency, which will promptly inform you of the delivery dates and new features. Alternatively, the catalog can be downloaded in digital format, for an even more practical and immediate consultation experience, directly from the reserved area on our website: <a href=\"https:\/\/www.relaxsrl.com\/xapp\/public\/login\">Area Rivenditori<\/a>.[\/vc_column_text][vc_empty_space height=&#8221;30px&#8221;][\/vc_column][\/vc_row]\n<\/section>","protected":false},"excerpt":{"rendered":"[vc_row el_class=&#8221;row-path&#8221;][vc_column][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text el_class=&#8221;fsize-16&#8243;]Every detail is essential to convey the essence of Relax, and the typeface chosen plays a&hellip;\n","protected":false},"author":2,"featured_media":36161,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[100,103,102],"tags":[131],"class_list":{"0":"post-36275","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-approfondimenti-en","8":"category-news-en","9":"category-mondo-relax-en","10":"tag-approfondimenti-it","11":"cs-entry","12":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.6 (Yoast SEO v20.7) - 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