In the digital age we live in, communication evolves rapidly, and video has established itself as one of the most powerful and effective means of transmitting messages. We explore the importance of video in contemporary communication and how it impacts different spheres of our daily lives.
The power of video in communication
Modern marketing is increasingly based on the use of video content to capture the public’s attention. Promotional videos, advertisements and video content marketing have become essential to engage and convert users into customers. With the growing presence of social media, video has proven to be the most shared and engaging content, amplifying the effectiveness of digital marketing strategies and therefore favored by Relax in recent years.
The role of video in Relax communication
Companies are increasingly using video to communicate with potential customers and business partners. By enabling more direct, emotional and engaging communication, video helps create deeper and more meaningful connections with the audience.
Relax was not unprepared and even for 2024, most of the advertising spaces will be in video format, to allow the company to communicate in a more engaging way, even with those who do not yet know the Relax shower enclosures.
The news this year is different, starting with the number of advertising spaces, which has increased compared to 2023. We will be present in video format as usual on: Arredamento.it, TGCOM24 (on the latter with total format, full page), but above all with a new format on the Infinity platform, in the month of April .
The growth of video as a tool
Recent data reveals that online video content is very popular among internet users aged 16 to 64. Approximately 91.1% of active users on social media, corresponding to approximately 43.9 million individuals, interact with some form of video content > weekly. Music videos are still very popular, although there has been a slight decline, while comedy or viral videos have seen an increase in viewers. The tutorials and how-to videos are highly sought after and continue to gain consistent interest. A significant trend is the increase in consumption of influencer videos and vlogs, with a notable increase compared to the previous year. These data reflect the growing importance of online video content and their influence on the behavior of internet users.
Even in the field of information and advertising, video has revolutionized the way in which news is told and advertising spaces are filled. Videos allow for an all-round visual narrative, adding a level of involvement and understanding that goes beyond written text, even and especially in the advertising field.
The future of video in communication
Technological evolution continues to redefine the way we use video in communication. Emerging technologies such as virtual reality (VR) and augmented reality (AR) promise to take the video experience to new levels, offering even more immersive and interactive possibilities. Additionally, artificial intelligence (AI) is making videos more personalized and relevant to the user, further improving the effectiveness of video communication strategies.
Conclusions
Video in communication is establishing itself as one of the most powerful and effective means for transmitting messages in an engaging and effective way. From marketing to education, from corporate communications to information, video continues to revolutionize the way we communicate and promises to play an increasingly central role in how we connect and interact in the ever-changing digital world.
