Digital communication for Relax is essential! The use of social media is a way for us to interact with our customers and to build a relationship of trust and recognition. Ready to discover all our secrets? 🤫
The importance of an online presence
Digital communication has become essential for businesses in an increasingly connected online world. Through online channels, such as social media, website and email marketing, companies can reach and engage their customers effectively. Furthermore, collecting data on customer behavior through digital communication allows companies to improve the customer experience and make strategic data-driven decisions.
Digital communication is also important for companies looking to compete globally. Thanks to digital communication, companies can easily connect with customers all over the world and promote their products and services on an international scale, expanding their market and increasing sales.
Digital communication allows Relax to present itself in a uniform way and to create a relationship of trust and recognition with its customers. We like to talk about our products, how to best use them and the bathroom world in general! 💆🏻🚿
There are 4 social media that see Relax most involved: Facebook, Instagram, Pinterest, LinkedIn. Each of which works in a completely different way than the others, but all with the same common thread, did you notice that? 🪢
With over 2.8 billion monthly active users, Facebook is confirmed as an important marketing and communication tool. Thanks to its targeting and analysis features, it connects us with companies and consumers in a simple and very fast way⚡
In Relax’s strategy, Facebook plays a fundamentally important role: it connects and keeps contacts made over the years alive, giving customers and non-customers the opportunity to connect directly with the company to ask for information on products , dealers, maintenance. For us it is a way to interact with everyone, the starting point for all communication, thanks to the many tools it makes available!
Facebook gives us many opportunities to engage a large audience and interact with you. Comments on posts, photo sharing and experiences are very important to us! Among the many tools that Facebook makes available, the dashboard for advertisements becomes fundamental: it allows us to go far, even to those who live on the other side of the world 🤯
Instagram is an oasis of inspiration. The platform recently introduced new features, such as Instagram Stories and IGTV, which allow companies like ours to share content in a more creative and engaging way 🎨
Immersive and colorful experience! For us at Relax, using Instagram every week is a way to reach new potential customers, while maintaining contact with old ones. We decided to exploit it, highlighting the most interesting things for our customers in the stories. Things like participation in newspaper articles, curiosities related to the maintenance of our shower enclosures or participation in trade fairs, all at your fingertips! The posts published are of an aesthetic nature, sometimes even functional, they tell a way of seeing and experiencing the shower cubicle, linked to the well-being of the person and to the characteristics that make it unique.
Why do we like Instagram so much? Because it allows us to organically share and promote content using #hashtags and even collaborate with influencers 🗣️
So, Pinterest is a bit like entering an enchanted universe, where your interests, passions and ideas come together in a colorful and fascinating whirlwind of inspiration .
Imagine having access to a huge art gallery, where you can explore all kinds of artworks and collect ideas! If you’re looking for inspiration for a new DIY project, whether it’s a remodel, new build or new bathroom color ideas, you can find style tips and inspiration here!
For us, the beauty of Pinterest is being part of a huge virtual community and connecting with everyone, showing the merits of our shower enclosures 😎
On our profile you will find many inspirations, from the modern-style bathroom to the more classic one, each with the particularity of proposing different solutions, in the bathrooms and in the most diverse situations!
LinkedIn has evolved over the past few years from a simple job search platform to a important networking and marketing tool for companies.
For us, a powerful social network like LinkedIn means professionalism and attention to working relationships. Did you know that it is capable of connecting millions of users in the world of work? 👩🏻💼👨🏻💼
We also really like using LinkedIn to keep our collaborators up to date, such as area agents, resellers and employees. The most frequent insights are the reposts of the articles on our blog, a way of connecting the two online worlds of Relax, between social media and the website.
What is content marketing and how to use it in digital communication Relax?
Content marketing allows us to tell the story of Relax in a unique way. All this with the creation of articles, videos and social posts that highlight the company’s personality and values. It’s like writing a gripping novel!
In our case, that’s not all: content marketing helps us build trust and relationships with customers. By providing them with useful content, practical advice and valuable resources.
Among the most common uses of content marketing, there is undoubtedly the drafting of editorial articles, in agreement with sector editorial publications. Relax digital communication uses content marketing in the latter form, submitting its products to a real review by the publisher, who mentions their strengths and weaknesses, as well as interesting cases from which to take inspiration.
Video as an essential tool
Video has become one of the most important tools of content marketing. Thanks to the videos you can tell engaging stories, inform customers and potential customers, dispense advice and instructions on product maintenance. In short, the possibilities of the video are many, each one with a capacity to attract attention 3x greater than a photo! 🏆
Among the novelties of Relax digital communication, there is the use of video. It will accompany the new products, in advertising or not, explaining their unique qualities and characteristics that distinguish them. As it was with Oblique, the video will explain in 1 minute everything you need to know about Relax products (if you haven’t seen it you can find it here —> https://youtu.be/ZSPJg_OkqmU ).
There have also been variations on the theme, the corporate video presented at the Salone del Mobile 2022 still accompanies us today! A production in its own right, which embodies the company’s values and spirit in a modern and effective key (it’s here if you missed it —> https://youtu.be/rA9Fcza5N1k ).
