The Relax advertising campaign, explained in all its facets. It will accompany us until the end of 2023, presenting new products and enhancing those we have already learned to appreciate. Find out where to find us 👇🏻
The “why” of Relax’s choices
For the 2023 advertising campaign, 9 different publishers were chosen, some of them with a specific area, others less. Of the 9 chosen, 5 refer to the world of the home and design, winking at architects, insiders or simple enthusiasts. The remaining 4 are made up of high-traffic websites in Italy.
Architectural Digest
Architectural Digest Italia is a design and architecture magazine that focuses on showcasing exceptional interiors, homes and design projects. It is the Italian version of Architectural Digest, one of the main international magazines in the sector.
Architectural Digest Italia is a source of inspiration for architects, designers, industry professionals and design enthusiasts. The magazine offers an overview of emerging trends, industry innovations and influential personalities. In addition to celebrity homes and luxury residences, the magazine also dedicates space to sustainable design projects, creative solutions for living spaces and interviews with leading figures in the world of architecture and design.
Architectural Digest Italia aims to inform and entertain readers, providing them a window into the world of design and architecture through high-quality content and refined aesthetics.
Homepage of Architectural Digest
Arredamento.it
Arredamento.it is an online portal dedicated to the world of furniture and interior design. The site provides a wealth of content and resources to help people create beautiful and functional home environments.
On Arredamento.it you can find articles, guides, advice and inspiration on topics such as the choice of furniture, the organization of spaces, the selection of colors and finishes, as well as suggestions for decorating each room in the home. The portal also offers product reviews, design trends, interviews with industry experts and reports on successful home and furniture projects.
Arredamento.it aims to be a useful and accessible resource for anyone interested in improving the appearance and functionality of their home. Through accurate and in-depth content, the portal aims to inspire and guide people in creating unique and personalized environments.
Homepage of Arredamento.it
Cose di Casa
Cose di Casa is an Italian monthly magazine dedicated to furniture, interior design and home decor. Founded in 1977, the magazine has established itself as a leading source of inspiration for design enthusiasts and those looking to improve and transform their living spaces.
With the evolution of digital media, Cose di Casa also opens its online magazine, with the same concepts and values that have animated the paper magazine for decades.
The magazine offers a variety of contents which include ideas for furnishing and decorating every room in the house, practical advice for choosing furniture, finishes and colours, suggestions for organizing spaces and for managing a home lifestyle. Cose di Casa also features exceptional design homes and projects, interviews with renowned designers and architects, furnishing trends and reports on trade fairs and industry events.
Through high-quality photographs and in-depth articles, Cose di Casa aims to inform, inspire and guide readers in the creation of unique and functional environments.
Homepage of Cose di Casa
Fem
Fem is a web portal dedicated to women, which offers a wide range of content on different topics. Natural evolution and rebranding of “alfemminile.com”, launched in 1999, the site provides information, advice and ideas on topics such as fashion, beauty, wellness, health, cooking, family, relationships, career and lifestyle.
Beyond the information content, alfemminile.com also acts as an entertainment platform, offering quizzes, surveys, games and columns dedicated to popular culture.
The rebranding aims to involve a young audience, with graphics and color palettes that match today’s trends. The homepage of the site has been redesigned to highlight all content formats (video, audio and articles), creating a totally new and contemporary user experience, inspired by the social feed.
Homepage of Fem
Giallo Zafferano
Giallo Zafferano is an Italian website dedicated to cooking and recipes. Founded in 2005, it has become one of the largest and most popular online resources for cooking enthusiasts in Italy. It offers a large collection of recipes divided into categories, with detailed instructions, step-by-step photos and video tutorials.
The site also provides cooking advice, cooking tricks, information on ingredients and tips for preparing traditional and creative dishes. Giallo Zafferano has established itself as a reliable and inspirational source for anyone interested in discovering new recipes, improving their cooking skills and experimenting in the kitchen.
It is confirmed as one of the most visited in Italy with almost 50 million monthly visits. Currently present in the top 10 of the most visited food sites in the world.
Homepage of Giallo Zafferano
Meteo.it
Meteo.it is an Italian website that provides up-to-date weather information. Founded in 1996, it has become one of the main sources of weather forecasts in Italy. Meteo.it offers short, medium and long term forecasts for various locations in Italy and around the world. The site has become an essential resource for anyone wanting to plan outdoor activities, make travel plans, or just stay up to date on the weather. This last point establishes the importance of Meteo.it within a horizontal communication, which aims to obtain important numbers in terms of views and brand recognition.
Homepage of Meteo.it
Repubblica Design
Repubblica Design is a section dedicated to design and architecture within the website of the Republic, one of the main Italian newspapers. It offers extensive coverage of news, trends and projects related to the world of design and architecture. Repubblica Design presents articles, reviews, interviews with renowned designers and architects, as well as reports on trade fairs and events in the sector. The section aims to inform and inspire design enthusiasts, offering an overview of the latest news, emerging trends and success stories in the world of creativity and aesthetics.
Homepage of Repubblica Design
TGCOM24
TGCOM24 is an Italian web portal of news in real time, the most clicked among the news sites in Italy, with 12 million unique weekly users. Founded in 2011, it is part of the Mediaset group. TGCOM24 covers a wide range of news, including politics, news, economics, sports, entertainment and national and international current affairs. In addition to news, TGCOM24 also offers multimedia content, special features and live streaming. With its wide coverage of topics and the timeliness of information, TGCOM24 aims to keep readers updated on what is happening in Italy and around the world.
Homepage of TGCOM24
Ville & Casali
Villas & Casali is an Italian magazine on paper and digital, dedicated to the world of luxury real estate properties. The magazine is aimed at an audience seeking high-end residences, with a focus on architecture, interior design, gardens and properties of historic value. The magazine also features in-depth articles on trends, lifestyles, legal advice and tips for decorating and maintaining luxury properties.
Homepage of Ville & Casali
